Correct me if I am wrong, but don't any modifications of software under the GPL license, stay under the GPL license without explicit permission to change it from the original developer? And as such, are you able to sell it as just a service? Or must you also provide the backend to it (as you would do if releasing a binary version). I would also recommend linking back to HCL under the copyright of Michael Bird
And that is pretty expensive for what you appear to be offering! Plenty of other bigger (and more featureful) companies offer it for much less

Just a few thoughts,
Spenser